ABOUT the foundation
ABOUT the foundation
ABOUT the foundation
Our Mission: THE Foundation was founded to help community charities and raise awareness for them using Ohio State football and men’s basketball players’ name, image, and likeness as “brand ambassadors.”
With the changing landscape of NIL, we are pivoting all our efforts through our LLC, THE Foundation Fund, LLC. All the underlying things remain the same – 100% of your support goes directly to support OSU football and basketball players. What is changing is that your support goes to players in non-charitable market-value transactions. While our student-athletes will continue to support charitable causes, all of our contracts will be for NIL activities as supported by the NCAA ruling and the NIL clearinghouse, and support will flow through our LLC and will be considered a non-deductible contribution.
OUR STORY
- The Foundation was started by Brian Schottenstein and Cardale Jones.
- Cardale and Brian testified for NIL at the state house to support Ohio college athletes profiting on their name, image and likeness. Senate Bill 187 was unanimously passed.
- The idea for The Foundation was formulated in 2021 and the 501(c)(3) was established in February of 2022.
- The Foundation has an impressive board of directors with Central Ohio business leaders and former Ohio State athletes.
- Brian and Cardale leverage expertise in business, athletics and charity to grow The Foundation.
- The Foundation, LLC was launched to pivot from the 501c3 model to an LLC model, allowing the same great NIL work to continue, aligning with the latest in NIL legislation.
OUR STORY
The Foundation was started by Brian Schottenstein and Cardale Jones.
Cardale Jones was the championship winning quarterback on Ohio State’s 2014 National Championship team. In winning the first ever college football championship, Cardale received a lot of notoriety. Unfortunately, he was unable to capitalize on his name, image and likeliness at the time. When the opportunity presented itself to help other Ohio State Athletes benefit on NIL while simultaneously promoting charitable organizations, it was the perfect calling for Cardale.
Brian Schottenstein is a successful real estate developer and President of Schottenstein Real Estate Group. Brian has always been passionate about supporting charities, the local community and Ohio State athletics. Brian was at the forefront in realizing how much of a positive impact The Foundation could have by tapping into Ohio State’s rabid fanbase.
Cardale and Brian became friends several years prior to launching The Foundation. They testified for NIL at the state house to support Ohio college athletes profiting on their name, image and likeness. Senate Bill 187 was unanimously passed.
The idea for The Foundation was formulated in 2021 and the 501(c)(3) was established in February of 2022.
The Foundation has an impressive board of directors with some of the most well-respected business leaders in Central Ohio. There are also former Ohio State athletes on the board, who have a pulse on how to capitalize on NIL.
Brian and Cardale will now leverage their expertise on business, athletics and charity to take The Foundation to great heights.
